BUILD REAL CONNECTIONSDIRECT SALES EDITION · PAT BERRY

Book hub / Companion library / Chapter 24

CHAPTER 24 · BOTH EDITIONS

Automate the reminder, keep the relationship

Use automation for dependable handoffs. Start with three small workflows, and keep a person responsible when something fails.

Put it to work

  1. New signup: confirm the requested purpose, find or create the CRM record, connect the appropriate welcome email sequence, and create a personal welcome task.
  2. Booked call: record the booking, send confirmation and permitted reminders, and create a preparation task. Handle reschedules and cancellations.
  3. New customer or client: start the correct welcome plan and create check-in tasks. Prevent duplicate enrollment and stop inappropriate follow-up when status changes.

TRADE EDITION

Automation test plan

Use the three downloadable workflow specifications as build templates. Field mapping, access, and error alerts must be configured for your tools; these are not importable live automations.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.

DIRECT SALES EDITION

Automation test plan

Use the written walkthroughs to build and test each workflow. Video walkthroughs are coming soon. Keep product and opportunity follow-up separate.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.