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CHAPTER 19 · BOTH EDITIONS
Build the two-page funnel
The landing page explains the resource. The thank-you page explains what happens next. Walk the path yourself before asking someone else to use it.
Put it to work
- Landing page: one promise, who it helps, a preview, the minimum necessary fields, and clear wording about what messages the person will receive.
- Thank-you page: confirmation, delivery instructions, what to check if email is missing, and an optional next step. If confirmation is required, explain it accurately.
- Test with your own address on desktop and phone. Check missing fields, confirmation, delivery, unsubscribe, and repeated submissions. Video walkthrough: coming soon.
TRADE EDITION
Two-page funnel plan
Connect to the right contact record and resource interest without enrolling someone in unrelated campaigns.
Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.
DIRECT SALES EDITION
Two-page funnel plan
Keep product and opportunity interests separate. Do not assume a gift request means consent to all future messaging.
Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.