BUILD REAL CONNECTIONSDIRECT SALES EDITION · PAT BERRY

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CHAPTER 10 · BOTH EDITIONS

Keep the funnel human

A funnel is a way to remember people and promises. Work from permission and relevance, then record the next step so nobody becomes a forgotten row.

Put it to work

  1. Review today's promised follow-ups before looking for new conversations.
  2. Spend a short block listening and responding where your people already ask questions.
  3. Record the agreed next action and due date. End by checking for messages that should stop.

TRADE EDITION

Funnel checklist

Daily checklist: review commitments; respond to inquiries; start one relevant conversation; update open proposals; set tomorrow's priorities.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.

DIRECT SALES EDITION

Funnel checklist

30-minute checklist: 5 minutes review; 10 minutes relevant conversations; 10 minutes promised follow-up; 5 minutes records and next steps. Adjust to your day.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.